During the hot and sticky summer months, many folks complain about the heat and humidity and opt to stay inside with the air conditioner blasting an artic breeze into their homes.
Groups of young budding entrepreneurs will seize this steamy opportunity to squeeze lemons, add sugar, plus gallons of water, and set up their first business – A Lemonade Stand.
They’ve discovered a need: hot, thirsty people. And, their job is to fulfill those people’s needs with a great quality product that they believe in.
For many reasons, their success is inevitable.
- These youngsters usually set up shop in highly trafficked areas like a sidewalk where thirsty people will inescapably walk by.
- They hire a good salesperson for the team; some little fresh-faced cherub with a big bubbly smile that’s not afraid to invite folks to try their product… for a small fee.
- They’ll put in long hours – until they run out of their product or until mom calls them into the house for dinner.
- They’re using lemons and sugar from the house pantry without having to spend money on their initial start up business.
- They have passion for their product, because they LOVE lemonade and want to share that deliciousness with the world.
As you can see, it’s a win-win for these kiddies. They’ve got the right tools to get their business started. And, if they want to make it work beyond one profitable day or one hot summer, they’re going to have to become sustainable as well.
This is where I find many health coaches struggling with their business model. They have the passion for this work, but they don’t know how to get their business off the ground and then set it up for long-term sustainability.
Without a vision and a series of future goals, their business may just be a summer fling. It’ll come and go, just like the hot weather.
Here are a few strategies I’ve discovered that can help you build your business and set it up for long-term sustainability:
- Passion: You gotta have it! If you don’t, you won’t have the energy to make it through the tough times, or through all of the seasons that are required to build a foundation for your sustainable business.
- Drive: What is driving you? Is your health coaching practice solely to make a profit? Or, do you want to share your “healthful” information with the world AND make a profit in the process?
- Persistence: Don’t let anyone fool you. Putting in long hours are essential to building your business… but always remember to take your dinner break and get to bed on time.
- Ingenuity: Use your creativity and resourcefulness to create great products that you believe in and want to share with the world.
- No-fail attitude: If people don’t appreciate you, your work or your products, so what. Keep sharing with the world regardless.
Creating a successful and sustainable business may not be easy, but it’s definitely worth it.
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Now… go get yourself a refreshing glass of lemonade and support the little entrepreneurs!