During the hot and sticky summer months, many folks complain about the heat and humidity and opt to remain inside with the air conditioner blasting an arctic breeze into their homes.
But, when I was growing up in the 1970s, groups of young budding entrepreneurs seized this steamy opportunity to squeeze lemons into a container, add sugar, and gallons of water, and set up their first business – A Lemonade Stand.
They’ve discovered a need: hot, thirsty people. And, their job is to fulfill those people’s needs with great quality, handmade product that they believe in.
For many reasons, their success was inevitable.
- These youngsters usually set up shop in highly trafficked areas like a sidewalk where thirsty people walked by.
- They hired a good salesperson for the team; some little fresh-faced cherub with a big bubbly smile who is not afraid to invite folks to try their product… for a small fee.
- They put in long hours – until they ran out of product or until their mom called them into the house for dinner.
- They used lemons and sugar from the house pantry without having to spend any money on their initial start-up.
- They had a passion for their product, because they LOVE lemonade and wanted to share that deliciousness with the world.
As you can see, it was a win-win for those kiddies.
They’ve got all the right tools to get their business started. But, if they want to make that lemonade stand work beyond one profitable day, or one hot summer, they’re going to have to become sustainable as well.
This is where I find many health coaches struggling with their business model.
They have a passion for the work they want to do, but they don’t know how to get their business off the ground. And, once they do initially set it up, they don’t know how to make it work for long-term sustainability.
Without a big vision and future goals, their business may just be a passing summer fling. It’ll come and go, just like the weather.
Here are a few strategies I’ve discovered that can help you build your business and set it up for success and long-term sustainability:
- Passion: You gotta have it! If you don’t, you won’t have the energy to make it through the tough times, or through all of the seasons that are required to build a foundation for a sustainable business.
- Drive: What is driving you? Is your health coaching practice solely to make a profit? Or, do you want to share “healthful” information with the world AND make a profit in the process?
- Persistence: Don’t let anyone fool you! Putting in hard work and long hours during the building phase of your business is essential… but always remember to take your dinner break, and get to bed on time.
- Ingenuity: Use your creativity and resourcefulness to create great products that you believe in and want to share with the world.
- No-fail attitude: If people don’t like you, your work, or your products, so what. Keep sharing your message/product with the world regardless. Not everyone likes lemonade. But, there are a whole bunch of thirsty folks that do.
Creating a successful and sustainable business may not be easy, but it’s definitely worth it.
If you are a health coach or wellness entrepreneur get the right guidance to help you succeed.
I’m looking forward to meeting you at the Lemonade Stand!
Andrea Beaman is an internationally renowned Holistic Health Coach, Natural Foods Chef, Speaker, Herbalist and best-selling author. Named one of the top 100 Most Influential Health and Fitness Experts, she is also a recipient of the Natural Gourmet Institute’s Award for Excellence in Health-Supportive Education and a Health Leadership award from The Institute for Integrative Nutrition. Since 1999, Andrea has been teaching people how to harness the body’s own preventative and healing powers using food, herbal remedies and alternative medicine.
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