During the hot and sticky summer months, many folks complain about the heat and humidity and opt to stay inside with the air conditioner blasting an artic breeze into their homes.
Groups of young budding entrepreneurs will seize this opportunity to squeeze lemons, add sugar, plus gallons of water, and set up their first business – A Lemonade Stand.
They’ve discovered a need: hot, thirsty people. And, their job is to fulfill those people’s needs with a great quality product that they believe in.
For many reasons, their success is inevitable.
- These youngsters usually set up shop in highly trafficked areas like a sidewalk where hot and thirsty people will inescapably walk by.
- They hire a good salesperson for the team; some little fresh-faced cherub with a big bubbly smile that’s not afraid to invite folks to try their product… for a small fee.
- They’ll put in long hours – until they run out of product or until their mom calls them into the house for dinner.
- They’re using lemons and sugar from the house pantry without having to spend money on their initial start up.
- They have passion for their business, because they LOVE lemonade and want to share that deliciousness with the world, plus make a profit in the process.
As you can see, it’s a win-win for these kiddies. They’ve got the right tools to get their business started. And, if they want to make it work beyond one profitable day or one hot summer, they’re going to have to become sustainable as well.
This is where I find many health coaches struggling with their business model. They have the passion for this work, but they don’t know how to get their business off the ground and set it up for long-term sustainability.
Without a vision and a series of future goals, their business may just be a summer fling. It’ll come and go, just like the hot weather.
Here are a few strategies I’ve discovered throughout my two decades as a successful health coach that can help you build your business and set it up for sustainability:
- Passion: You gotta have it! If you don’t, you just won’t have the energy to make it through the tough times, and through all of the seasons that are required to build a foundation for your sustainable business.
- Drive: What is driving you? Is your health coaching practice solely to make a profit? Or, do you want to share your “healthful” information with the world AND make a profit in the process?
- Persistence: Don’t let anyone fool you. Putting in long hours are absolutely essential to building your business… but always remember to take your dinner break.
- Ingenuity: Use your creativity and resourcefulness to create great products that you believe in and want to share with the world.
- No-fail attitude: If people don’t appreciate you, your work or your products, so what. Keep sharing with the world regardless, so you can discover who your ideal audience is.
Creating a successful and sustainable business may not be easy, but it’s definitely worth it.
Do you want more guidance to help you succeed?
Check out my Master Coaching in Action Program. It starts in September and only comes around once per year! It’s four months of support, with me and a team of highly successful professionals that know how to help you start your business, and grow your business, to attain your inevitable success.
Now… go get yourself a refreshing glass of lemonade and support those little entrepreneurs!